https://lizzypettigrew.com/about daily 0.75 2025-05-20 https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/9af573fe-f70d-4f4f-975c-137d56464e16/option2B.jpeg About https://lizzypettigrew.com/work daily 1.0 2025-04-08 https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/438626bd-1bd6-4a16-9fcd-b3b259808ac1/Peru%CC%81+-+Tamiki.png Work - Creative Director based in Los Angeles I’m a Creative Director with expertise in social media, content creation, brand strategy and production with combined engagement of over 100+million. I create work that resonates with consumers and is aligned with brands’ business objectives. I lead with empathy and purpose to inspire growth and encourage creative input across all teams. I’ve worked with brands that want to disrupt, challenge and entertain including TikTok, MAX, Netflix, Reebok and Pepsi. https://lizzypettigrew.com/work/guitig monthly 0.5 2022-01-10 https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/a05cf66c-787b-4f24-b2c6-af3515343009/Guitig-1.jpg Work - Güitig https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/b0dabff2-8336-4428-8350-dd01ac41fb8c/40269ebd-5c12-4b46-9504-550aab333e11.jpg Work - Güitig https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/eac7b571-15bb-46b1-8d90-3c8ccea08f6b/Guitig-2.jpg Work - Güitig https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/e04352d4-9ab6-4ba4-a84f-9fcde3a6a97f/IMG_5785.JPG Work - Güitig https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/27b831f6-809d-4b14-997a-7c179e36153b/Guitig-3.jpg Work - Güitig https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/1ba739ec-44f3-4e4b-adf4-b6de13db9ec5/IMG_5685.JPG Work - Güitig https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/9347f8d4-ee84-41fc-84bf-3a05ea1c9d48/Guitig-4.jpg Work - Güitig https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/e40a2994-936f-4078-ba5a-2f0f2ee9135f/IMG_9163.JPG Work - Güitig https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/ae87d904-673a-40f6-8290-78e1a6080d0b/Guitig-5.jpg Work - Güitig https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/2c9bba1c-94c5-4157-92e3-ae04fa0f3244/Screen+Shot+2022-01-19+at+1.59.30+PM.png Work - Güitig https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/46380d63-691b-4fb0-b65d-feec149e6cb8/Screen+Shot+2022-01-19+at+1.59.38+PM.png Work - Güitig https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/c1297080-3d6a-4b22-8ae6-2431c567e089/Screen+Shot+2022-01-19+at+1.59.47+PM.png Work - Güitig https://lizzypettigrew.com/work/netflix-social monthly 0.5 2025-02-01 https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/4c63ac73-f42f-4eed-9c06-2aa2cd551573/Control+Z+phone.png https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/7017cc69-d34b-4abc-be68-04b91a694bdc/Enola-holmes-instagram.png https://lizzypettigrew.com/work/riotgames-arcane monthly 0.5 2022-01-10 https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/0fda70a0-ae3e-4dd9-9dc5-ed86cd4ab5b2/Argentina+-+Sasha+Primo.png Work - RIOT GAMES x ARCANE https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/ac88ca63-5004-4743-b61e-3aa48dc32ec4/IMG_8351.JPG Work - RIOT GAMES x ARCANE https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/38346410-c592-480c-8b9f-3e4263940d09/Chile+-+Tomas+Ives.png Work - RIOT GAMES x ARCANE https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/8d892bac-f205-4df1-a7f5-19348ed7cbc7/Mexico+-+Moon-1.png Work - RIOT GAMES x ARCANE https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/d4af0b23-8653-4f7e-9a0b-9bab1f9fc55e/Peru%CC%81+-+Tamiki.png Work - RIOT GAMES x ARCANE https://lizzypettigrew.com/work/reebok monthly 0.5 2022-01-05 https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/ca960df2-8f1c-4a8b-81c8-f3003d26c0fd/Screen+Shot+2022-01-08+at+22.44.28.png Work - Reebok - Metrics 7 countries 569K engagements (2021) 43M people reached (2021) Engagement Rate: +4% Growth Rate: up to 16% https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/5e352b6f-5b52-43ee-8465-e52dade419d4/reebok-spotify.png Work - Reebok - Spotify Playlists We created a Reebok Latam Spotify playlist which included songs and videos that promoted the launch of portfolio products. https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/dfa7e06d-5856-4f9a-8a00-eb1ba0c45ad2/Screen+Shot+2022-01-08+at+22.59.55.png Work - Reebok - Training Squad Podcast Most listened episode: Genes y Alimentos: Nutrigenómica Total plays on episode: 262 https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/f514a92d-27dc-417f-9411-c4e6a0967d6e/REEBOK-NANO-KEY-FX3250_V1.jpg Work - Reebok https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/addceecc-c9de-4d6a-8057-d3377b668e8f/REEBOK-MARCH-REEDUX-3.jpg Work - Reebok https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/15739b38-1632-48fc-bcc0-8e32b491ecea/IMG_9722.jpg Work - Reebok https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/2ec6a158-fef5-4e3f-8042-b61c56f07370/REEBOK-NANO-KEY-FX3247_V2.jpg Work - Reebok https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/19b5e0ae-31d0-45a0-b941-2837a3825ff8/REEBOK-MARCH-IWD-MANSWORLD-3.jpg Work - Reebok https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/5b5878c3-e60c-43b2-9ef0-faea16fb1447/REEBOK-MARCH-WMS-1.jpg Work - Reebok https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/cb6d88fc-b331-4770-bdd5-604d5b6fc42c/REEBOK-WMS-FEBRERO-ROSA.jpg Work - Reebok https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/4fa42760-479a-461c-a0cc-fae286548966/REEBOK-MARCH-ZIG-13.jpg Work - Reebok https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/a2c46555-865a-4e7e-9add-791ef567b05f/REEBOK-MARCH-REEDUX-5.jpg Work - Reebok https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/c1422b9c-b203-4eba-b92e-1ab0283b43ef/REEBOK-MARCH-IWD-ILUSTRACION-6.jpg Work - Reebok https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/7554fe8d-9f37-49ce-8173-620635c4bdf6/REEBOOK-VALENTIN-1.jpg Work - Reebok https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/f318a6d2-5ee5-4b51-8c97-e429310c3953/IMG_1266.JPG Work - Reebok https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/92c89f44-9abd-4981-8c64-d52c4b19f40f/REEBOK-MAY-NANO-X-3.jpg Work - Reebok https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/6faed8c4-a5e3-41d7-b73a-02041ce52a27/IMG_1281.JPG Work - Reebok https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/0717117d-f3dd-4290-9e9b-91ffb539ccb6/IMG_1354.JPG Work - Reebok https://lizzypettigrew.com/work/netflix-the-old-guard monthly 0.5 2022-01-12 https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/58c06e57-6ca9-4e3c-8f56-37675f08b3f5/Old+guard+illustration.jpg Work - Netflix 'The Old Guard' https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/812f8f50-39ec-4661-9a22-057e9fbe6f70/the-old-guard-game.jpg Work - Netflix 'The Old Guard' https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/86a0c1f8-4fa5-48a5-b6e6-88c00874587f/Old+Guard+Enemies_Enemy03_Front.png Work - Netflix 'The Old Guard' - Metrics 500,000 site visits 171,317 registrations 34,007 games played https://lizzypettigrew.com/work/pepsi monthly 0.5 2022-01-05 https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/e2241e4d-c164-40ba-9e75-d95126f76b07/Pepsi+bg.jpg Work - Pepsi - Pepsi Jamaica: Localizing a global brand with content that resonates Pepsi is the soda leader in Jamaica but recently has been facing more competition within the market. The challenge was to create content that truly resonates and engages the local market. Result? Higher engagement rate and increase in brand love. https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/fb692c82-552c-4fd1-afd1-e4947313c351/Photo-Edits--Desha-Ravers3.png Work - Pepsi - Local Influencer Content We chose 5 of the most influential creators in Jamaica to share their story and inspire the masses. https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/99f17dc5-831f-4992-a68a-becd0841c6c7/Screen+Shot+2022-01-19+at+12.50.28+PM.png Work - Pepsi https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/740cd346-3737-4bfb-b2a9-b5f8226806bd/IMG_1784.JPG Work - Pepsi https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/9234b144-3344-47ea-aa79-ccdd195f35a2/Screen+Shot+2022-01-19+at+12.50.50+PM.png Work - Pepsi https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/a7dd3548-fa40-48c1-ab2c-6ee3984ac86c/IMG_1836.JPG Work - Pepsi https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/505b4b57-d0d7-4220-b583-2c6408da93e4/IMG_5992.JPG Work - Pepsi https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/457fa076-d68a-403e-a84e-64e0b071a3f6/Screen+Shot+2022-01-19+at+12.51.19+PM.png Work - Pepsi https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/36a0e162-3684-4ca5-ba00-ab138eef07b0/IMG_6038.JPG Work - Pepsi https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/3857315c-04e7-4a25-9bb0-16f3179570d3/Screen+Shot+2022-01-19+at+12.51.48+PM.png Work - Pepsi https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/96d4a5f3-462a-4609-af7e-ce6c0c1b2f0a/IMG_6094.JPG Work - Pepsi https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/685c45aa-f444-44df-bded-324a96ef192a/IMG_5978.JPG Work - Pepsi https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/356e1c35-a7fb-4a76-b382-317d0d6629a8/Screen+Shot+2022-01-19+at+12.52.02+PM.png Work - Pepsi https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/7b67de91-9220-452b-b880-4ad0f31e8fd4/IMG_5964.JPG Work - Pepsi https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/0b654caf-5d90-4825-be23-2df8bf8459d1/Screen+Shot+2022-01-19+at+12.52.50+PM.png Work - Pepsi https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/1c346b93-67ca-483a-8c46-89e8bb8a80d3/IMG_6072.JPG Work - Pepsi https://lizzypettigrew.com/work/hbomax monthly 0.5 2024-08-01 https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/ffd36fb2-996a-4a2f-bef1-6e285193664d/HBOMAX_phone.jpg Work - HBOMAX - Launched the HBOMAX Latam and Caribbean social channels Page growth increased by 30% https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/e3d2b8df-a41a-48ed-8a37-596606555c8c/Screen+Shot+2022-01-08+at+21.07.50.png Work - HBOMAX - HBOLA Instagram Created shareable content that excited fans https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/af745c2e-8c93-4fbd-9248-7855eaf9da33/IMG_1200.JPG Work - HBOMAX https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/9bdbf9c5-3faf-4e70-b73e-54505fb3c695/IMG_1156.JPG Work - HBOMAX https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/510e98e1-03d2-48d1-a22f-4a2e195341f2/IMG_1299.JPG Work - HBOMAX https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/d9384712-f559-476c-a121-87af3cf63a44/IMG_1293.JPG Work - HBOMAX https://lizzypettigrew.com/work/tiktok monthly 0.5 2024-08-01 https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/77d807d4-2997-40fd-940c-2d5bca12d5e2/03112023+Opening+Night_100857+2.jpg https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/c32672f3-7aed-41cb-b277-57df6b53d6bc/IMG_9693.jpeg https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/b50785e7-db3f-4090-a0de-7ffe43bb4ef3/Cannes2.png Work - TikTok https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/ebb43b26-7d3d-44d7-b9c3-7ac1e2f29664/03112023+Opening+Night_201096+2.jpg Work - TikTok https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/6956d236-ab41-4613-bfa5-6c1b35e1d3e3/Cannes3.jpg Work - TikTok https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/f1798169-57fd-42aa-80e5-6fafab8b2501/03112023+Opening+Night_202340+2.jpg Work - TikTok https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/3b976fc6-b964-447f-8077-1cd5b5dde93e/JM_TikTok_Cannes_2024_0775.jpg Work - TikTok https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/246a8bf7-6b49-401d-b726-0e424347275c/JM_TikTok_Cannes_2024_0639.jpg Work - TikTok https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/be46f1ae-fa2a-4bae-97a7-26c60128996a/03122023+Day+One_204299+2.jpg Work - TikTok https://images.squarespace-cdn.com/content/v1/61ce0e9814b057717f8075a5/9dab0d80-29f3-4c14-9262-f88771b1e8b8/Opening+Night+2.jpg Work - TikTok