Güitig

Celebrating 110 years of Americas’ only naturally sparkling water

The Goal

Develop a campaign to celebrate 110 years of the brand’s existence.

My Role

Ideated the full creative campaign that would be the strategy for the entire year. Wrote the scripts for each piece, worked closely with the production company to define the aesthetic and visual treatment and creative directed on set.

How We Did it

We searched for people in Ecuador who were doing extraordinary things with their lives and talent and created a campaign titled ‘Extraordinary Stories’. This lived as a mini-series on social media.

Extraordinary stories

To inspire all Ecuadorians to express that unique spirit, we chose 10 individuals with extraordinary stories, including Chef Rodrigo Pacheco (from Netflix’s The Final Table) and actress Shany Nadan (from the Bolivar miniseries).

Using short videos and 3D photos, we captured their essence in captivating stories that highlighted how the key to reaching the top...lies in our-day-to-day actions.

Results

The videos won the Bronze Lux Award for Film Craft and received more than 7.5 million views, reaching 5 million Unique Users.

My Photoshoots

I created a photoshoot where we would follow the love story of two young lovers through stills only. I directed on set and helped with art direction. Chose the cast and wardrobe for the shoot.

P.S- you can spot my books.