Pepsi
Pepsi UEFA
The Goal
Share the Pepsi UEFA experience with viewers all over the world.
My Role
Ideated and successfully executed the coverage for digital and social media of the first-ever Latino concert in Puerto del Sol, Spain, with two globally renowned Latino artists; Carlos Lives & Sebastian Yatra to promote Pepsi’s partnership with the UEFA Champions League for the final.
We reached 15.6m people and had earned media with 122 publications and $10.4 million in PR value.
Behind The Scenes
Pepsi Jamaica: Localizing a global brand with content that resonates
Pepsi is the soda leader in Jamaica but recently has been facing more competition within the market. The challenge was to create content that truly resonates and engages the local market.
Result? Higher engagement rate and increase in brand love.
Putting ‘I CAN’ in JamaiCAN
My Role
Created a digital strategy with influencers and engaging content to promote Pepsi’s Campaign of putting the ‘I can’ in Jamaican.
Through TVC and 8 influencers driving traffic to the pages plus custom Original Giphys, we achieved over 2 Million Impressions.
Exceeded our goal and reached over 650,000 unique users.
Local Influencer Content
We chose 5 of the most influential creators in Jamaica to share their story and inspire the masses.
Campaign Visuals
Worked with one of Jamaica’s only female photographers to create a local photoshoot. Developed the look and feel of the photoshoot, collaborating with the stylists and casting the right personalities. I directed on set and managed post-production.
P.S- You can spot my nail art in the middle :)
Behind The Scenes.
