RIOT GAMES X ARCANE
Art that never sleeps
The Goal
Excite players and fans of League of Legends about their favorite game getting a show, by creating an art display highlighting the two main characters of the series, reflecting the theme of duality.
My Role
In just a week, developed the creative strategy for campaign roll-out and ideated interactive fan art experiences to excite fans about Arcane’s premiere. Concepted giveaways and surprises that would live on the landing page.
How We Did It
Supported the launch of ARCANE on Netflix in collaboration with Riot Games, by creating an activation where 4 local artists in Mexico, Colombia, Peru and Argentina created murals that revealed hidden features as night fell. The murals included a QR code that sent you to a landing page for giveaways and sneak peek clips.
Campaign website
We created a website with downloadable wallpapers of the murals and videos that promoted the show.
Behind The Scenes
