Netflix ‘The Old Guard’

The fight for the immortal account

The Goal

Help promote Netflix’s film The Old Guard, actively engaging the audience.

My Role

Worked on the creative concept for the video game launch. Helped develop the strategy and creative positioning as well as put together the roll-out of the campaign.

How We Did It

For the launch of the Netflix Original "The Old Guard", we created a ‘mini game’ and hosted a digital competition for the highest score. The prize? Whoever earned first place would win an Immortal Netflix Account (83 years of free subscription to the service).