Reebok
Hyper engaging content strategy
The Goal
Reebok’s US strategy was not hitting with the audience in Latin America. The goal was to get the Latam community to engage with the brand.
My Role
Developed a visual identity for all of Reebok in Latin America and a content strategy that would resonate with our target. Ideated influencer campaigns, proposed photoshoot concepts, and directed on set.
How We Did It
Developed a new social vision for Reebok Latin America’s (Latam) page including their regional pages by re-inventing the way in which we did content for them. Created a hyper localized strategy and used local influencers, trends and challenges to create content that resonated with our audience.
What we did
Social Media 360º
Planning
Content Creation
Art Direction
Reporting
Analytics
Reebok Training Squad
Metrics
7 countries
569K engagements (2021)
43M people reached (2021)
Engagement Rate: +4%
Growth Rate: up to 16%
Spotify Playlists
We created a Reebok Latam Spotify playlist which included songs and videos that promoted the launch of xyz.
REEBOK TRAINING SQUAD
Positioning Reebok as more than a shoe brand, but a community.
Created our own fitness community led by the people. Using facebook groups, youtube and social videos, we create content with fitness influencers, trainers and people who want to feel good. This resulted in a huge community and movement across Latam with weekly outdoor workout groups, UGC and a sense of community for Reebok.
Training Squad Podcast
Most listened episode: Genes y Alimentos: Nutrigenómica
Total plays on episode: 262
Campaign Visuals
My Role
Put together a photoshoot proposal for a year’s worth of content for a fully fleshed-out campaign, creating a look and feel for each of their silhouettes. Worked on set with directors and talent to help guide and direct the vision.
P.S- Those are my polaroids.
Behind The Scenes
