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HBOMAX
Painting the town purple
The Goal
Launch and promote a successful campaign for the first ever HBOMAX platform in Latin America and the Caribbean.
My Role
Created all the social media content ideas, wrote scripts and narrative structures, as well as developed the content strategy and roll-out of the campaign. Worked on set with production team during filming and managed post-production deliverables.
How We Did It
We worked closely with HBOMAX’s marketing department and created 101 pieces of content drawing on some of the most beloved fandoms including Harry Potter, Sex and the City, The Matrix, Gossip Girl, Friends, Lord of the Rings and The Big Bang Theory. We filmed in 4 different countries, and partnered with influencers and content creators.
HBO Reel
We launched content across brand channels, owned channels and influencer channels. We reached over 45% more unique users and over 68% more impressions than planned.
Metrics
101 pieces of content
99,110,330 unique users reached
221,950,222 impressions
20,555,569 content interactions
Launched the HBOMAX Latam and Caribbean social channels
Page growth increased by 30%