HBOMAX

Painting the town purple

 

The Goal

Launch and promote a successful campaign for the first ever HBOMAX platform in Latin America and the Caribbean.

My Role

Created all the social media content ideas, wrote scripts and narrative structures, as well as developed the content strategy and roll-out of the campaign. Worked on set with production team during filming and managed post-production deliverables.

How We Did It

We worked closely with HBOMAX’s marketing department and created 101 pieces of content drawing on some of the most beloved fandoms including Harry Potter, Sex and the City, The Matrix, Gossip Girl, Friends, Lord of the Rings and The Big Bang Theory. We filmed in 4 different countries, and partnered with influencers and content creators.

 

HBO Reel

We launched content across brand channels, owned channels and influencer channels. We reached over 45% more unique users and over 68% more impressions than planned.

 

Metrics

101 pieces of content

99,110,330 unique users reached

221,950,222 impressions

20,555,569 content interactions

Launched the HBOMAX Latam and Caribbean social channels

Page growth increased by 30%

HBOLA Instagram

Created shareable content that excited fans

 

Behind The Scenes

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